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  • December 2008
  • November 2008

The affiliate marketing is now a very lucrative way to generate sales on the internet. The seller and the romoter, who are the involved parties of the equation, should pay a great attention to design their roles well in order to get the most out of their arrangement. Whether you are the seller or the webmaster of the promoting website, you should know your role. And to perform your duties in a right way can make the marketing campaign succeed.

If you are a merchant, then you should know that the visitor who is coming through a link from another site will depart as quickly as he entered the website. You need to put something really interesting for him. Then the first step is to organize the landing page as tidy as it can be so the customer feels that he landed to the right place. Then after this you should look at the way you are going to compensate the affiliate web site because that is what will make the campaign go on. You should encourage the affiliate web site to do his best to increase his number of visitors to maximize his and your profit. The seller should consider choosing the best way to compensate the affiliate web site. For example, if you are selling a product that the process of selling could be done in a single visit like low cost products, books and small stuff then a pay per click will be the most appropriate method for you as a merchant because you are sure that a big percent of the visitors will buy the product so you do not have to pay a big commission based on a sale but only the pay per click rate which is relatively low. On the other hand, if you are selling a more expensive product or a product that needs reviewing more than once so you are not sure that the visit will be considered “one call close”. Mostly the customer will hit the link and review the product then come back for purchasing. You should go for a pay per sale method of compensation as in this case you do not have to pay to you affiliate website every time a visitor hits the link just for curiosity. You will only pay if he is a potential customer who will purchase the product.

If you are an affiliate website and you want to be recognized by reputable sellers, then you should maintain a high flow of traffic to your web site by updating the information on short intervals to keep it fresh so the visitors keep coming again.  Also you should choose carefully the product that you are promoting to suit the content of your website, especially if you are engaged in a pay per sale method of compensation because you should be targeting the potential leads who have the affinity to buy the product that you are promoting.

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